PHARMACY
By targeting specific customer groups, it managed to increase the size of the average order.
Customer's Field of Operation: A pharmacy chain active in Central and Eastern Europe.
Reasons for Change: The pharmacy had been maintaining customer data but had not segmented them into groups. This lack of segmentation meant that it was not fully capitalizing on its sales potential. The company aimed to increase its overall profits and sales turnover.
Solution Proposal and Implementation: We utilized provided transactional data from both online shops and physical stores to conduct an advanced depth analysis. Through this, we successfully categorized customers into 12 segments for the purposes of marketing campaigns and optimizing the consumer basket. Data from Slovak and Romanian branches were processed.
Current Use and Practical Application of Our Solution: The company gained a better understanding of its customers, which enabled it to make sales more effective. By targeting specific customer groups, it managed to increase the size of the average order